We have just compiled the
results of our latest adviser survey and, as always, we want to share the
results, the negatives as well as the positives. If you would like to see the responses we got
– and some of our responses to points raised, click here.
Key results:
·
Ellipse is seen
as very competitive for group life cover – 82% of respondents rated our
premiums at 8/10 or better for competitiveness.
·
Our new premium
rates for Interact have made us much more competitive for group income
protection than we had been previously
·
Our ‘overall’
average rating is a healthy 7.8/10 (but down a little from our previous score
of 8.1/10)
Our twice-yearly survey is
crucial to us. While we get feedback
from advisers from day to day in the normal course of business, it is very
useful to get a regular snapshot of how competitive (or not) we are and to spot
any trends in how advisers are thinking about us and the service we offer.
In every survey, we get
several useful suggestions and pointers.
Of course, we can’t act on all of them – there are some where we just
disagree philosophically with the points being made – but we give serious
attention to everything that the surveys reveal.
Because of its importance to
us, we are extremely grateful to all the advisers who took part. We hope to get another good response when we
run our next survey towards the end of the year.
